About

As a UX practitioner & change maker I care about creating better lives. I strive to bring real people to the design process; designing innovation that has meaning.


AC Thinking

Few people became Uxers through traditional routes. I started with studies in psychology, art and communication studies and post-graduate studies in research methods in the social sciences.

Whilst studying  I specialized in visual cognition. I used specialized software to study how we understand visual stimuli and make better decisions. Later taught the use of this software to post-graduates. Since then I’ve worked with the government, found my way into the digital space and here I am. I’ve now worked with some of the best agencies and biggest companies around. And I’m here to make a difference.


Projects have included work with Blitz, Rosetta, TBWA/Chiat Day, Precedent, Genex, Phenomenon and now my own (and your) projects as well as work with Microsoft Game Studios, Computer Associates, The British Heart Foundation, several NHS Health Authorities, The Financial Services Authority, Acura and Ford.

I’ve worked across Gaming, Automotive, Fashion, e-commerce, Finance, Travel, The Third Sector, Education, Insurance, Electronics, Health and Entertainment.

Download a copy of my resume & Portfolio

Some of My Skills Include:

IA

Concepting

Research

Prototyping

Strategy

Design