01_Primrose User Journeys
02_Primrose Content Emphasis
Primrose User Experience Map
03_02102014_Vision Wires V67

Digital Marketing & Strategy

developed for Primrose, Kaiser Permenente, Nestle

All Brands need a space to help their customer find them and their products. This often means good content strategy as well telling the right brand story to the user so they understand a product.

I have worked with schools who want to reach a new audience, helped the consumer understand options as the Healthcare System in America has changed as well as worked with companies like Nestle as they have launched new products to new audiences.

  • Client - Primrose, Kaiser Permenente, Nestle
  • Date Completed - Various
  • Skills/Tools Used - User Research, Personas, Strategy, Content Strategy, Goal Analysis, Wireframes, Diagrams, Experience Maps, Storyboards, Metric and Sales Funnel Analysis